The platform is bridged across Solana and Ethereum and delivers utility to the ecosystems of both these blockchains. Brendan Eich is the inventor of JavaScript and the founder of Mozilla. The project is the brainchild of Brendan Eich and Brian Bondy, two well-known individuals in the web browser development industry. It aims to democratize the attention economy, by giving users the choice of viewing ads, including which ones, and then rewarding them. Launched in May 2017 by Brave Software, Basic Attention Token (BAT) is a new-age blockchain-based digital advertising platform that rewards its users for their attention while giving advertisers higher returns on their ad expenditure.
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